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Sneha Rajan

Venture Partner - Sustainability
Born:
India
Lives:
Adelaide
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Sneha Rajan brings a rich background to Eastend in both private equity and early-stage venture capital investing. With hands-on experience that spans the entire investment lifecycle, Sneha has strategically navigated processes from sourcing and screening potential opportunities, to executing transactions and managing portfolios, all the way to successful exits.


In her role as General Manager, Investments for NatureCo, she leads investment initiatives for the company's nature-based carbon projects across the world. Adept at collaboration, Sneha works in harmony with a diverse set of stakeholders, ranging from company management and board directors to investors, legal counsel and other advisors.


Previously at Greening Australia, one of Australia's largest environmental organisations, Sneha spearheaded capital-raising efforts for the Group and its subsidiary businesses. Prior to that, she held roles at Apollo Global Management and Unitus Ventures (now Capria Ventures) in India. Sneha holds an MBA degree with a specialisation in Finance and has also completed her Master of Commerce degree.

What do you love about where you live?

What's not to love about Adelaide! I can get to the beach in 5 minutes, the hills in 15, and the CBD in 20—that's what I love the most. The city offers the convenience of a big city without all the hassles. And to top it off, the food and wine is great!

What are you currently pondering?

As I work in environmental markets, I'm constantly thinking about what it will take for the market to deliver on countries'/corporations' climate and sustainability goals. When I'm not working, I'm thinking of ways to disguise and feed veggies to my three-year old.

What do you look for in a founding team?

Two things are absolutely critical for me: passion and the ability to pivot. Everything else is good to have. A startup founder's journey is riddled with ups and downs, so only someone with relentless passion for their idea, coupled with the ability to course-correct if needed, can succeed.

What does down-time look like?

Sitting on the beach with my family, eating ice-cream and watching the sun go down. I love sunrises too but I'm rarely awake for that.

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We acknowledge Aboriginal and Torres Strait Islander people as the first peoples and Traditional Owners of Country throughout Australia. We recognise that their unique cultural heritage, customs, spiritual beliefs, and relationship with the land are of ongoing importance today and we pay our respects.

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